Privacy Policy

1. What does the TheDefiningDifference.com Privacy Policy cover?
TheDefiningDifference.com (the “Company”, “we” or “us”). This privacy policy outlines TheDefiningDifference.com practices regarding information collected (a) online at www.TheDefiningDifference.com and any other websites operated by the Company.

We suggest that you review this Privacy Policy periodically as we may update it from time to time. This policy was last revised on May 7, 2015. By visiting the Sites or otherwise interacting with the Company, you are accepting the practices described in this Privacy Policy.

2. What information do we collect?
Passive Collection
We use technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser’s websites, and to serve you more relevant advertisements.

What are Cookies?
A cookie is a small text file that is stored on your device for record-keeping purposes. We and our third party partners use cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website’s operation and use.

How do we use Cookies?
We use cookies to keep track of your activities when you visit our website or our Advertisers’ websites, and to serve you relevant advertisements. Our Advertising Partners only collect information that does not personally or directly identify you via these cookies and we will cease working with partners found violating this policy.

How to remove Cookies
You can remove cookies by following directions provided in your Internet browser’s “help” file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.

Analytics Tools
We use analytics tools and other third party technologies, such as Google Analytics, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
The third party analytics companies who collect information on our Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.
You may opt out of Google Analytics by visiting the Google Analytics opt-out page.

3. How do we use and share personal information?

Using Your Personal Information
Your personal information is used by the Company to enhance your relationship with us, respond to your requests, tailor offerings to you, communicate with you about products, services, special offerings and events or programs offered by the Company or their marketing partners that may be of interest to you. The Company may also use this information to analyze and manage its businesses. Aggregate data (which does not allow an individual to be identified, contacted or located) is collected from online and offline facilities and may be used to enhance the ability of the Company to communicate with you, and for internal analysis and management purposes.

Sharing Your Personal Information
We will not license, sell or provide your personal information to any unaffiliated third party except as permitted by this policy or with your consent. We share your personal information as set forth below: With and between our Brands: Personal information collected by one brand of the Company will be used by that brand in accordance with this Privacy Policy and may be shared with other brands of the Company for use only in accordance with this Privacy Policy.

With our Service Providers:
The Company may share your personal information with service providers who provide services for or administer activities on behalf of the Company (such as, but not limited to, authorization of credit card and check transactions, order fulfillment, sweepstakes and contests, and co-branded or joint product and service promotions). We may share your information with service providers who develop, host or maintain the Sites on behalf of the Company. We may also share your information with service providers who warehouse product, personalize product and perform order fulfillment services on behalf of The Company. These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined below) on our behalf, but are contractually restricted from using your personal information in any manner other than as may be necessary to perform their services. We may also utilize service providers to assist us in aggregating customer information. We may then share such aggregated information with prospective marketing partners and advertisers.

To Comply with Laws:
We may also disclose specific information when it determines that such disclosure is necessary to comply with the law or to protect the interests or safety of its visitors and guests, the Company or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

4. How is my personal information protected?
We use industry standard security techniques on the Sites to help protect against the loss, misuse or alteration of information collected from you at the Sites. When you access your account information or transmit personally identifiable data to the Sites, that information is stored on servers that the Sites have attempted to secure from unauthorized access or intrusion. We cannot be and are not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures.

5. How can I opt out from receiving communications?
From time to time, you may receive periodic mailings, telephone calls or e-mails from the Company with information on products or services, discounts, special promotions, upcoming events or other offers from us or our marketing partners. You may opt out of receiving e-mail communications by clicking the “Unsubscribe” link at the bottom of the e-mail received. It may take us up to 10 days to complete this process, as permitted by law.

6. Linked Sites
The Sites may contain links to other sites, including content from other sites that is occasionally framed within a Site. Please note that the privacy policies at these other sites may be different from this one. You should review the privacy policy of any site linked to or framed within a Site prior to providing any information on or to that site.

7. Online Shopping
We use only the best, secure, professional online ordering systems. Your credit card and personal information is safe with us. Look for the padlock symbol on your browser and the https:// in your address bar. The “s” stands for secure. Look for authentication from “Verisign”. These are all signs that your personal information is safe and protected.

8. Coaching Clients
If you become a coaching client of ours, all information that you share with us is held in the strictest of confidence. We respect your privacy and your confidentiality is maintained at all times.

9. How to Contact Us
If you have questions or concerns about this Privacy Policy, please feel free to email us at info@thedefiningdifference.com